The present document provides a structured overview of the affiliate framework applicable to partners cooperating with the Crown Casino online brand in Australia, including general principles, eligibility criteria, obligations of the parties, commission logic, compliance requirements and procedures for modification or termination of cooperation.
1. General provisions of the affiliate program
The affiliate program of Crown Casino is designed to regulate cooperation between the brand and independent third parties who promote Crown Casino’s online services to prospective players located in Australia, subject to applicable laws and licensing conditions, and on the basis of a written or electronic affiliate agreement concluded between the affiliate and the operator of Crown Casino.
Participation in the affiliate program does not create any form of employment, partnership, joint venture, agency or fiduciary relationship between the affiliate and Crown Casino; each party remains an independent contractor responsible for its own business activities, taxes, costs and regulatory obligations, except as expressly allocated in the applicable affiliate agreement.
2. Eligibility and registration requirements
To participate in the affiliate program, an applicant must complete the official registration procedure, provide accurate and verifiable information, confirm that it is legally capable of entering into binding agreements under the laws of its jurisdiction, and accept the terms and conditions of the affiliate agreement as amended from time to time in accordance with applicable law and regulatory guidance.
Affiliates targeting users in Australia must ensure that they are not subject to any legal restrictions that would prohibit them from promoting online gambling services, that they are not residents of jurisdictions where participation in such programs is restricted or prohibited, and that they are not on any sanctions, exclusion, self‑exclusion or prohibited persons lists relevant to gambling or financial services.
3. Onboarding, identification and due diligence
Before activation of an affiliate account, Crown Casino may conduct identity verification, corporate due diligence and know‑your‑business checks, including verification of ownership structure, beneficial owners, sources of traffic, and compliance history, and may request supporting documentation such as identification documents, proof of address, company registration records, tax information and any other documents reasonably required to satisfy regulatory obligations.
Crown Casino reserves the right to reject or suspend an affiliate application at its sole discretion if the information provided is incomplete, inaccurate, misleading, or if the applicant’s activities, websites or traffic sources are deemed incompatible with legal, regulatory, responsible gambling or brand protection requirements applicable in Australia.
4. Affiliate obligations and standards of conduct
The affiliate undertakes to promote Crown Casino only through approved channels and materials, to comply at all times with Australian laws and regulations applicable to advertising and promotion of gambling, including but not limited to age restrictions, prohibition of targeting minors, requirements for clear and accurate information, and any relevant guidelines issued by regulators or industry bodies.
The affiliate must ensure that all promotional content, including text, images, banners, email campaigns, social media posts and landing pages, is truthful, not misleading, does not make unrealistic promises of winnings, does not exploit vulnerable persons, and clearly identifies Crown Casino as the operator of the promoted services, including any mandatory legal or responsible gambling notices required by law.
5. Use of marketing materials and intellectual property
Affiliates may use only those logos, trademarks, brand names, creatives and marketing tools that are provided or explicitly approved by Crown Casino, and must not alter, modify or adapt such materials without prior written consent, nor create the impression of being an official branch, agent or exclusive representative of the brand.
Any intellectual property rights in the Crown Casino brand, website content, software, creatives and tools remain the exclusive property of the operator or its licensors, and the affiliate receives only a limited, non‑exclusive, revocable and non‑transferable license to use such materials for the sole purpose of lawful promotion of the online casino in accordance with the affiliate agreement and applicable law.
6. Traffic sources and prohibited practices
The affiliate is responsible for ensuring that all traffic sent to Crown Casino originates from lawful, transparent and pre‑approved sources, and may not engage in misleading search engine marketing, unauthorised use of brand keywords, cookie stuffing, incentivised traffic that breaches program rules, spam, unsolicited communications, or any other deceptive or manipulative techniques.
Specifically, the affiliate must not use misleading domain names, imitate the official Crown Casino website, misrepresent bonus terms, or promote the brand on websites that feature illegal content, hate speech, discrimination, copyright infringement, or any material that is incompatible with responsible gambling standards or Australian community expectations.
7. Player qualification and tracking
New players referred by an affiliate are generally identified through unique tracking links or codes provided by Crown Casino, and will be considered qualifying players only if they register a valid account, meet age and identity verification requirements, make eligible deposits and participate in real‑money gambling activities in accordance with the terms of use of the casino.
Crown Casino’s tracking systems are deemed authoritative for the purpose of calculating the number of referred players and related commission; if technical failures or discrepancies occur, the operator will use reasonable efforts to investigate and correct errors but does not guarantee tracking where the affiliate has altered links, used unauthorised tools or failed to implement the tracking code correctly.
8. Commission structure and payments
Affiliates may be remunerated under revenue share, cost‑per‑acquisition, hybrid or other models as agreed in writing, with specific rates, thresholds and calculation methods defined in the affiliate agreement or the affiliate dashboard, and subject to change in accordance with the modification provisions of the program.
Commission is usually calculated on the basis of net revenue or another agreed metric derived from the activity of qualifying referred players, after deduction of bonuses, chargebacks, taxes, licensing fees, payment processing costs, fraud losses and other applicable adjustments defined in the agreement, and may be subject to minimum payment thresholds and negative carryover rules.
9. Payment terms, methods and taxation
Payments to affiliates are made in accordance with the periodicity and methods specified in the affiliate agreement, subject to the affiliate having provided accurate payment details and any required tax or identification information, and subject to the operator’s internal approval and anti‑fraud checks for the relevant period.
The affiliate is solely responsible for reporting and paying any taxes, levies or charges imposed by the laws of Australia or any other relevant jurisdiction on the income received from Crown Casino, and for maintaining its own accounting records; the operator may withhold or delay payments if required by law, by competent authorities, or in case of suspected breach of the affiliate program rules.
10. Compliance, responsible gambling and AML obligations
Affiliates promoting Crown Casino to Australian residents must observe responsible gambling standards, including refraining from targeting self‑excluded persons, avoiding messaging that suggests gambling is a solution to financial or personal problems, and including clear references to responsible gambling tools and support services where required by law or policy.
In addition, affiliates must not engage in or facilitate money laundering, terrorist financing or any related unlawful financial activity, and must cooperate with Crown Casino in any reasonable inquiries or requests for information aimed at satisfying anti‑money laundering and counter‑terrorism financing obligations applicable to the operator under Australian law.
11. Data protection and privacy
Affiliates must handle any personal data of users or prospective players in a manner consistent with applicable privacy and data protection laws, including the Privacy Act 1988 (Cth) and related Australian privacy principles where relevant, and may not collect, process or share personal data in connection with the affiliate program except as lawfully permitted and in accordance with the operator’s instructions.
Where the affiliate collects data on its own websites or channels, it must provide clear privacy notices, obtain any necessary consents, implement appropriate security measures, and ensure that any data transfers to third parties are lawful, transparent and consistent with the expectations of Australian users and with the obligations set out in the affiliate agreement.
12. Monitoring, audits and reporting
Crown Casino may monitor affiliate traffic, review promotional materials, request reports on marketing activities, and conduct audits of compliance with the affiliate program terms, including inspection of traffic sources, campaign settings and relevant records, subject to reasonable notice and during normal business hours unless urgent regulatory circumstances require otherwise.
The affiliate is required to keep accurate records of campaigns, placements and traffic sources for a reasonable period and to provide timely, complete and accurate information upon request, including screenshots, URLs, media plans, and any other evidence necessary to demonstrate compliance with advertising, responsible gambling and brand protection standards.
13. Breach, suspension and termination
If Crown Casino reasonably believes that an affiliate has breached the affiliate agreement, applicable law, or any regulatory or responsible gambling requirement, the operator may suspend tracking and payments, deactivate links, request corrective actions, or terminate the affiliate relationship with immediate or short notice, depending on the severity and nature of the breach.
Upon termination, the affiliate must immediately cease all promotion of Crown Casino, remove or disable all links, logos and marketing materials, and refrain from any representation of ongoing cooperation; any outstanding commission will be handled in accordance with the termination provisions of the affiliate agreement, subject to any rights of set‑off or withholding in case of fraud, chargebacks or regulatory issues.
14. Changes to terms and program conditions
Crown Casino may modify the affiliate program terms, commission structures, technical requirements or compliance policies in order to reflect changes in law, regulatory guidance, risk assessments or business strategy, and will ordinarily notify affiliates through the affiliate platform, email or other agreed communication channels.
Continued participation in the affiliate program after notification of changes will generally be deemed acceptance of the updated terms, unless the affiliate objects and terminates the relationship in accordance with the applicable notice provisions; affiliates are therefore expected to review updates regularly and ensure ongoing alignment of their marketing practices with current requirements.
15. Applicable law and dispute resolution
The legal framework governing the affiliate relationship will be set out in the affiliate agreement and may refer to the laws of a specified jurisdiction, subject to mandatory provisions of Australian law where they apply to the promotion of gambling services to residents of Australia and to the protection of Australian consumers.
Any disputes arising from or in connection with the affiliate program should be addressed first through good‑faith negotiations between the parties, and if unresolved, may be escalated to the dispute resolution mechanisms described in the affiliate agreement, which may include internal complaint procedures, mediation, arbitration or court proceedings before competent courts, subject to applicable law.
16. Final provisions
The information set out in this document is of a general and informational nature and does not replace the binding affiliate agreement or any regulatory obligations applying to Crown Casino or its affiliates; in case of inconsistency, the formally executed affiliate agreement and applicable law will prevail.
Prospective and existing affiliates intending to promote Crown Casino to Australian residents are encouraged to review all relevant terms, maintain up‑to‑date knowledge of local regulations, and implement internal compliance controls to ensure that their marketing activities remain lawful, transparent and aligned with the obligations associated with the affiliate program.